The V-R100 is the new EPoS system from Casio running on the open-source Android platform.
This is an industry first and will make EPoS even more versatile and give business owners even more sophisticated sales and business management.
Features include better targeted customer loyalty activity, including advertising messages on the pop-up LCD customer display module; e-catalogue to take orders and arrange delivery at the point of sale; promotional activity through social media, real-time public transport information; connection to Gmail and Google Maps.
The implications here for marketing are obvious: competing better with online retail sales; up-selling and promoting offers and news at point of sale; and engaging more directly with customers and prospects online.